Innovation Tips
...ideas for building collaborative innovation
Nov/Dec, 2007
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Thanksgiving has been a good time to reflect on our heritage. It also heralds an opportune season to reflect on what we, as individuals and as a collective, can contribute to the well being of future generations.

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Thanksgiving is once again a time for being grateful, showing respect to the earth for providing us with rich resources, and reminding us of our connections to the people in the world.

It is a time to remember that our organizations, as well as we individually, have social, and environmental responsibilities. Ethical responsibility in organizations has become a fashionable mantra in our discourse and thinking.

Some companies have a social manifesto or environmental codes of conduct; others are involved in local and global community projects (e.g. Ben & Jerry). These are commendable initiatives, although their unstated goal may too often be increased market share.

The ethical aspects of an organization may be considered the responsibility of a particular office or individual (leader), such as the offices of HR and affirmative action, or the recycling and energy unit. As such an artificial organizational disconnect and tension is created between the "ethical" decisions and behavior of these units and the organization's overall economic, market, and client value.

Yet, it does not have to be a choice between two mutually exclusive alternatives. It can, in fact must be, both; there needs to be a balance. All elements are part of the complex, interconnected ecosystem in which we live.

For the non-profit organization, a social and/or environmental responsibility is often part of its mission. But objectives can become short-term and survival-focused. The values that a non-profit agency promotes do not always coincide with the values that under-gird its internal structure, climate, and policies.

Some non-profits focus exclusively on one particular aspect of responsibility (e.g., health care or education), while neglecting other aspects such as environmental awareness (e.g., alternative energy and socially correct food sources).

People managing organizations need to realize that the problems we face in health, education, climate, economy, and politics are not just local or national challenges. They are the responsibility of all, requiring collaboration as never before.

Collaboration must be more than a fashionable and profitable thing to do or a reaction to public pressure or governmental regulations. Collaboration not only creates viable organizations, it also engenders sustainable economies, cultures, communities and societies.

Thanksgiving is a time to reflect on our heritage. It is also a time to reflect on what we as individuals and as a collective can contribute to the well being of future generations.

KCR/jgj
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