Innovation Tips
...ideas for building collaborative innovation
October, 2007
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Have you ever felt like the culture of your organization is being pulled in different directions? On the one hand you want to uphold group norms; on the other, you want individual initiative. This essay addresses the value of that tension and of finding the "vital midpoint" that includes them both.

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We want our organizational cultures to be cohesive and united around mission and values. The composite identity of the organization depends upon people responding to stakeholders and customers consistently. We want to sustain strong cultural values that are adopted by everyone in the organization.

At the same time, we want individuals to take the initiative, to think "outside the box," to venture out in pursuit of the next best way to deliver the value of the organization. The viability of our organizations depends upon the creative individual efforts of everyone.


We want our organizations to function like a herd of buffalo and independent stray cats-simultaneously.

These opposing aspirations create a healthy organizational tension. The oppositional tension itself keeps the culture vital. Out of that tension of opposing aspirations, highly innovative and cohesive organizations evolve at a viable midpoint between the two extremes.

The two approaches are not mutually exclusive. You can have a cohesive organization with shared values and a common mission; and people can be liberated to think creatively about their work, seize opportunities for innovation, and take the initiative to implement them.

How does that work operationally? It works differently for each organization. The balanced midpoint depends on the weight of the issues involved. What is the work? Who are the people? How much quality control is necessary for a process? What are the consequences for errors? Is it routine or creative work?

These are among the issues that change the balanced midpoint for different situations. There is no cookie cutter right answer in every situation and every situation will likely change over time. Yet the goal is always the same: find the midpoint that successfully resolves this perpetual tension of opposing aspirations: collective norms and individual initiative.
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Innovation Tips may be used, with permission, in company or association newsletters, providing that Partners for Innovation is given credit for the article. Please email your request to info@partnersfi.com to receive formal permission to reproduce the copyrighted article.

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Partners for Innovation is in the business of helping you create organizations that thrive on creativity and social capital. We write these articles to support your work in building vital and resilient organizations. Please tell us what else you would like to learn. We depend on you for our subject matter, and as the subject of our work, you matter!

Please send the editor an email to let us know what you would like to learn in these essays.
Innovation Tips may be used, with permission, in company or association newsletters, providing that Partners for Innovation is given credit for the article. Please email your request to info@partnersfi.com to receive formal permission to reproduce the copyrighted article.

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