Innovation Tips
...ideas for building collaborative innovation
September 2008
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I recently attended a presentation by one of the authors of the newly released book, Forces for Good: The Six Practices of High-Impact Nonprofits. Like the books Good to Great and Built to Last that evaluate for-profit companies, the authors sought to find a few basic principles that differentiate the really vital and enduring nonprofit organizations.

All three books make valuable contributions to the literature on vital organizations. Each contains particularly brilliant insights and revelations about "greatness."

But what if we could distill the few basic principles of greatness that could apply to all organizations—irrespective of their tax status? That is what we have sought to accomplish with this article. In reviewing all three books, we have identified three principles found in each.

two people talking
Force #1: Responsive Innovation
All three books emphasized the need for perpetual, responsive innovation. In Built to Last, they called it "Good enough never is" and "try a lot of stuff and keep what works," in Good to Great it was the "flywheel of innovation," in Forces for Good, it appeared as "mastering the art of adaptation."

All three of these valuable guides to building vital and enduring organizations advocated the process of perpetual learning, adapting and innovating that we at Partners for Innovation call "Learn, Talk, Create."

For us it is the DNA of vitality for any organization. It is the network of engaged people empowered to produce change wherever and whenever change is needed.

But to create that DNA requires a different kind of leadership.

Force #2: Inclusive Leaders
In Forces for Good, they called it "shared leadership," in Built to Last, it was "clock building not time telling," in Good to Great they gave the needed style of leadership a new name: "Level V."

These are organization-centered leaders rather than ego-centered leaders—people who are intent on building inclusive dialogue, making collaborative decisions, sharing leadership with others, building people of strong character, keeping a view to the longer term vision, value and systems of the organization.

The leaders who seek collaborative decision-making, who support and encourage others, and who share their passion for the value of the organization create a culture of people fully invested and alive with enthusiasm.


Force #3: A Mission that Matters
Like the geese that need a common destination, people in vital organizations need to understand the overriding value of what they do. They want to know that their lives count for something significant, that they can work for a purpose greater than their own self-interest.

In Good to Great, they called it the organization's "Hedgehog," in Built to Last, it was "purpose beyond profits" and "Big Hairy Audacious Goals," in Forces for Good it showed up as "inspiring evangelists."

We are not automatons. If we are to create vital organizations we want to know that the organizations we serve are delivering vital value.

Perpetual innovation, inclusive leadership and a mission that matters-if we can get those three right, we will be well on our way to building the great organizations that are themselves "forces for good."

jgj
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