July 2003

 

Innovation Tips

...ideas for thriving on collaborative innovation

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Bringing the Soul to Life: Have Some Fun!

 

Where ideas are being born, people are having fun. The more fun, the more creativityÑthis seems to be an unalterable axiom. Humor paves the way for the flow of ideas; it greases the skids for an unselfconscious ride on the delightful track of creative thinking.

 

And the negative axiom also seems inexorable: the absence of fun will kill ideas. Yet, too many organizations seem incorrigibly determined to become deadly serious. When people take themselves too seriously, they suppress the soul and kill creative thinking; they isolate people from one another with departmental silos and hierarchical barriers. Stiff hierarchies suppress the festivity. People can hardly relax when they risk judgment from the almighty boss. 

 

Organizations invested in prestige, pride, power or position will reap the artificial rewards of affected self-importance.

 

But the soul does not beget self-importance; rather, it engenders humility, appreciation for others and inclusive humor. Although the work of the organization may be vitally serious, the people doing the work can be lighthearted.

 

The work of running a major airline is serious business--people could be killed if employees don't take their responsibilities seriously. Yet Southwest Airlines, the organization that cultivates a culture of love rather than fear, thrives on humor and lighthearted play. People take their jobs seriously...but not themselves.

 

The fishmongers of Seattle that converted the boring work of selling fish into perpetual fun and play transformed a little known operation into one that has become virtually world famous. People come to watch their antics as a form of lunchtime entertainment.  Fun has not adversely impacted their business. As these retailers of fish will freely tell you, while they are having the time of their lives, they are also selling a lot of fish.

 

IDEO, now one of the most prominent industrial design firms in the world, still creates offices where people feel free to have fun; to hang their bicycles on systems of pulleys from the trusses over their unorthodox work spaces; to play practical jokes on anyone and everyone in the company;  to collaborate irrepressibly and spontaneously in generating some of the most inventive product designs in the history of the industrialized world.

 

The groups that are really enjoying themselves frequently have a blow out good time; they celebrate together often. Humor, fun, a sense of equality, valuing people for their contribution not their title--these are the attributes of an organization having fun.

 

If you want to know whether the soul has been brought to life in an organization, look at people's faces. Are they smiling? Are they enjoying themselves?  A simple measure of the degree to which the soul has been brought to life is simply this: Are people having fun?

 

(This is the 7th in a series of articles on "Bringing the Soul to Life."  We do not mail an August letter...we will be off having fun.  Please look for the next Innovation Tip in September.)

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